AM4

Summary

I started here. Eight years serving a wide portfolio, shopping malls, cinema chains, retail, events and national brands, at the end of the Flash era and the entry of HTML/CSS/jQuery. Every piece came out of me from visual concept to delivery. I learned that delivering beautifully is half the work, the other half is delivering on time. Code is the means, the finished piece is the end.

What I did

• Pieces and campaigns for big clients: shopping malls, cinema chains, retail and national brands
• Campaign hotsites in HTML/CSS/jQuery: from static layout to deploy
• Promotional animations in Flash (the technology of the time)
• Material for internal digital media (screens, kiosks) and external (web, social)
• Designer and dev on the same day: Photoshop in the morning, code in the afternoon
• Brutal retail calendar (Black Friday, Christmas, Mother's Day) delivered without missing deadlines

Takeaways

Agency work teaches you that code is the means, not the end. What matters is the finished piece at the appointed time. I took that into the rest of my career.

Context

First professional home. I left because the market changed and I wanted to change with it, from motion to product.